Pilot scorecard
NOW Foods scored 2 out of 6 for label disclosure under methodology v1.13, read from the label as captured on 2026-09-27.
100ct variant, Amazon listing B00L1GHMN0.
'Blend of 10 Strains of Probiotic Bacteria (25 Billion CFU)' is declared as a single 160 mg line with no per-strain amount or per-strain CFU split. A proprietary blend by the criterion's test, notwithstanding that every organism is named.
No standardization-dependent ingredient in the formula. The actives are live organisms quantified by strain and CFU rather than by a marker compound, so no percentage is required.
All ten organisms carry strain designations, La-14, Bl-04, Lp-115, Lc-11, Lr-32, Lpc-37, Bb-18, St-21, Ls-33 and Bl-05. Third product in the sample to take this point.
This product satisfies the v1.13 disclosure requirement and still fails on a separate ground. The label states 'This product is formulated to deliver a potency of 25 billion CFU through the Best By date', the first through-expiry guarantee found in the sample, so the delivered dose IS establishable. But the 25 billion is an aggregate across ten strains with no split, and the attribution rule bars a blend total from setting or satisfying a range for any single component. No strain can be compared to its own trial dose. The failure is a disclosure gap on the label, not a units problem in the literature.
No publicly accessible third-party certificate of analysis located for this product on 2026-09-27. NOW does operate a public lot-number certificate portal at cofa.nowfoods.com with no email gate or account, which would satisfy the criterion, but it is scoped to NOW's essential oils and does not cover supplements; the sample lot record checked was Peppermint Oil. Listing image 6 presents Intertek GMP certification, which the methodology excludes explicitly as a facility certificate rather than a product one. Recorded as a negative finding, not a claim that none exists.
Serving size 1 Veg Capsule is stated but servings per container is absent from the Supplement Facts panel, the same failure as Seed DS-01, Culturelle and Nature's Bounty.
Scores are read from the live label, captured by screenshot on the date shown. A score describes what the label discloses. It says nothing about whether the product works, and nothing here was lab-tested.
